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The web page searchpoint.net.au states the following, "We are the Entitlement Retrieval Experts." We saw that the website stated " If you have received a letter from Search Point Pty Ltd recently please do not hesitate in contacting our office, so we may assist you in recovering your money." It also said " We at Search Point Pty Ltd are dedicated and committed to service all your entitlement retrieval requirements. We deal with most major institutions such as councils, insurance companies, life insurance companies, privately and publicly listed companies and government departments etc." The header had search point as the highest ranking optimized keyword. This keyword is followed by money, melbourne, and search point pty ltd which isn't as urgent as search point. The other words searchpoint.net.au used was search point legitimate. search point australia is included but will not be understood by web engines.